What kind of journey is involved when exporting business management software abroad?
The first thing that comes to mind is that it is interesting and eventful. The world is full of contacts and the media barrage on decision-makers is multi-channel. In addition to online digital marketing, decision-makers receive a myriad of emails, social media contacts, phone calls directly or through the switchboard, and text messages.
It can be challenging to stand out, but the solution must be exceptionally compelling
StatBun as a software is a unique business ecosystem for companies and their stakeholders to interact with each other. It’s not just about BI software, but an intelligent and scalable integration platform with a comprehensive set of management tools for even the most demanding users. The solution is complemented by a marketplace offering a wide range of integrations, software, business services and financing. Attractiveness is ensured with a set-up in minutes and a free trial period. The user interface has been designed with the customer experience in mind, which means that new reporting views can be created using voice control, for example.
What are you actually offering?
Being at the forefront of the solution is only part of the story. You need a convincing partner with a soul. It’s about meeting people and their experience of us as individuals. We build trust through honesty and authenticity. We know that face-to-face encounters are the most valuable. We have a genuine desire to listen and hear. The conversations we have had have been great encounters where, together with a partner, we have realised the potential for great success.
How is StatBun going international?
We recognise cultural diversity and want to serve our partners in the best possible way. We have people with an international background in our team, which adds to our understanding of interaction situations. We are persistent and resilient. Whatever it takes, our attitude and burning desire to succeed will drive us forward. You can tell by our tone of voice that we’re on the right track and we mean business. There is a need for endless repetition and multichannel. Our work is coloured by the joy of experimentation and we celebrate even small successes. Our current satisfied partners are happy to carry our good news forward. The journey is just beginning, the first baby steps – but we are determined to succeed and will be happy to share the ups, downs and tight turns of our mountain trail.
We warmly welcome you to partner with us and make the world a smarter place together.
Timo Räsänen
Commercial Success Lead, Global Markets